This two (2) credit mandatory broker candidate course is required by the Pennsylvania Real Estate Commission to qualify for a Broker’s license. It also fulfills 30 hours of continuing education for the 2024-2026 renewal cycle. This course presents the elements of opening, operating, and managing a successful real estate brokerage office.

Learning Objectives

1. organizational structure
2. policies & procedures
3. marketing & advertising strategy
4. mission statement development
5. internal and external forces impacting real estate firms
6. leadership attributes
7. management styles
8. communications & decision making
9. developing a business plan

Students will also learn how to develop best practices for staffing, recruiting and coaching, performance monitoring and managing risk.