Webinar Recap: AI for Realtors®

Realtor® and keynote speaker Marki Lemons-Ryhal highlighted the ways she’s successfully incorporated artificial intelligence into her business during PAR’s monthly webinar. Lemons-Ryhal is the chief artificial intelligence officer with ReMarkiTable, LLC and is an active member of the Chicago Association of Realtors®.

Why is content creation important?

“We officially live in the world of content creation,” Lemons-Ryhal noted. She stressed the importance of creating more content than competitors as a way to stand out in the industry.

“The more content you create and share, the more leads you will generate. The more leads you generate, the more money you will earn.”

“In 1995, 2% of consumers were using the internet as a source of real estate information. But when I was at home on maternity leave in 2006, that number was 80%,” she added. “In 2006, I made a commitment to creating content, and that content pays off every single day.”

“Content is key, and any content we create today can outlive us, because consumers are dictating who they want to do business with. And 72% of consumers are going to do business with the first real estate agent they come in contact with.”

Lemons-Ryhal shared that AI has helped empower her to make more content at a faster rate, which resulted in over 15,000 added leads for her in 2023 and has led to higher earnings.

How much content should you create?

The amount of content you should put out depends on the amount of income you want to make, according to Lemons-Ryhal. For example, she noted that if you want to earn an annual income of $100,000, you should put out 32,000 words of content per month. That’s about 1,066 words per day.

That may seem like a lot of words, but this is where AI comes in.

“The more content you create and share, the more leads you will generate. The more leads you generate, the more money you will earn,” said Marki Lemons-Ryhal, Chicago Realtor®, keynote speaker and chief artificial intelligence officer with ReMarkiTable, LLC.

How do you use AI to create content quickly?

During the webinar, Lemons-Ryhal walked through an example of the steps she takes to use AI to generate daily content.

1. Find a national holiday

Go to National Today and find a national holiday that could be used in your daily content. Yesterday, as an example, Lemons-Ryhal used National Martini Day for her demonstration.

2. Create a blog post

Lemons-Ryhal urged realpreneurs (a portmanteau of “real estate” and “entrepreneur”) to utilize a blog to post longer daily content. She recommended Canva for creating websites and other content.

To create a Martini Day blog post, Lemons-Ryhal went to OpenAI’s ChatGPT and recorded herself giving this prompt:

“Please create me a 1,066-word blog post on National Martini Day. I want you to identify three restaurants in the city of Chicago that have wonderful martinis. Also, can you give me a mocktail for the person who does not drink alcohol?”

Prompts can also be typed instead of spoken. For better, more specific content, add more details to your prompt.

3. Translate your blog post

Once ChatGPT quickly generated her Martini Day blog post, Lemons-Ryhal shared that she likes to translate each post into Spanish, which is the second most-spoken language in Chicago, where she’s located. This increases the post’s audience and generates more leads. To do this, she uses a detailed prompt to create a translation that accounts for accurate dialect, slang terms and flow.

Lemons-Ryhal shared that she’s learning Spanish, but wants to start creating content in Spanish now to get ahead.

4. Generate AI images

She continued by generating AI images to post throughout the day. Image generation tools she used included DALL-E by ChatGPT and Midjourney Bot in the Discord app.

For her National Martini Day photos, Lemons-Ryhal used the following prompt:

“Please create me an image of a 30-year-old African American female that is having a martini in a downtown Chicago hotel. She’s actually eating outside, okay? So it’s a sunny lunch date and she has a martini sitting on the table.”

She stressed the importance of being specific when describing the pictures you want to generate, especially when it comes to demographics.

“Artificial intelligence is biased,” she said. “It is sexually biased. It is racially biased. It is going to default to white male all the time.”

5. Generate AI video

You can save one of your AI images and upload it to Studio D-ID to create an AI-generated video. Lemons-Ryhal used a few sentences from her blog post to create a video of her AI-generated woman speaking about National Martini Day. The tool offers many different voice options, or you can dub your own voice.

6. Proof your content

“If AI is cutting 75% of the time out, we are still the licensed person,” she said. “We must read it. So if I’m posting it, I am proofing it first.”

She recommends Grammarly to help with proofing content and advises running content through a plagiarism detector. While AI-generated content is almost always unique to your prompt, it’s best to be sure about what you’re posting.

7. Post your content

“We have put out more content than our competitors have in under 10 minutes,” Lemons-Ryhal said, noting her two blog posts (in English and Spanish), her eight images and her 15-second video.

She recommends posting your content to the platforms you use most and have the largest followings on. For her, these are her blog, Instagram, LinkedIn and YouTube.

What other tools does Lemons-Ryhal recommend?

General AI tools:

• Copilot by (Microsoft
• Gemini by Google
• Perplexity

Other tools:

• ElevenLabs – AI text-to-speech generator
• Google Forms – for creating forms and collecting leads
• Marki Lemons-Ryhal 189 Prompts for Realpreneurs – 189 AI prompts by Lemons-Ryhal

To learn more about AI for Realtors®, view the webinar recording in the Webinars corner of PAR’s website.