Real estate etiquette: Good manners matter

Real estate knowledge and customer service are essential in closing a successful sale, however, professional behavior and appearance ultimately contribute to your overall business success.

Today’s workplace etiquette is complicated. Between relaxed dress codes, use of technology and blurred boundaries, navigating the crucial differences between professional and social manners has become tricky.

Creating a good first impression

In my years as a Realtor®, I have found that successful agents know that trust is partially built by relating to clients through physical appearance, attire and body language. Your clothing influences others’ perceptions, especially during an initial encounter. Appropriate dressing and grooming help make a good first impression and also help you feel the part, and so feel more confident.

Greet people with a handshake

Sometimes there is that uncomfortable moment when you’re not sure whether to shake hands. This is especially true in our business where many of us have been friends and business acquaintances for so long that a hug feels more natural. If you are comfortable with a hug, that’s fine. But remember the handshake is still the professional greeting.

Tech etiquette

When sending a quick text message or email, maintain modesty in your communication. A simple “Hello” or “Good Morning” goes a long way in making any message seem more pleasant than just rushing into the body of your message. The fact that you took the time to compose a more personal message, even from your mobile phone or tablet, can make all the difference.

Pay attention

Whether you’re meeting someone in person or on the phone, pay attention to them, not to your electronic devices or computer. It’s tempting to multi-task, but it’s much more valuable to focus.

Show respect

Make a point of learning about the backgrounds and customs of your clients so you don’t make a cultural misstep.

Send thank you notes

It’s easy to overlook handwritten notes in this electronic age, and I confess I have a hard time with this. But enough people have told me what a big impression thank you notes make that I’m convinced it’s still the most courteous thing to do.

If you follow these etiquette tips, you will solidly boost your potential for success and help to build your personal networking abilities. These points will help you in business, but they will also transfer over to your personal living as well.