Generating leads in new ways

You have your tried and true ways of generating leads. You know what works for your business and what hasn’t been so successful.

But when was the last time you thought outside of the box and tried new ways to generate leads? Jesse McCarl of HouseHunt and HouseHunt Agents suggests ten places you probably haven’t looked for new leads and should.

• Garage Sales
  Often times, people have garage sales because they’re about to move. This is a great place to network. And even if the person isn’t moving or already has a Realtor®, it’s still an event that brings the neighbors together and provides a great way to get your name out there.
• HOA Groups
  Homeowners associations get a bad rep, but they’re necessary and they carry influence. If you befriend them, you could be the official referral of your neighborhood.
• Marriage Counselors
  A lot of couples in premarital counseling are getting ready to move in together, or move to a bigger place together. Either way, if you have your business cards sitting in the lobby or befriend the therapist, you could capture these valuable leads.
• Little League Sports
  Booster clubs are a great way to raise awareness of your brand in the community. Your name/logo plastered on the back of a jersey can work wonders for marketing. Plus you’ll live forever in the infinite number of proud parents’ Instagram posts.
• Charities
  Another great brand awareness opportunity is to support a local charity. There’s nothing as satisfying as giving back to the place and the people that you love. This establishes you as a community voice and authority. It also reflects well on your personal social media to be a strong advocate for a good cause.
• Financial Advisors
  Few things carry as much credibility as a business referral from a financial advisor. People trust their fiscal advisors with their- well, with all their money.
• Appraisers, Mortgage Offices, etc.
  It makes sense to network with other real estate related professionals. Like a financial advisor, these are some of the people that will be contacted first for referrals.
• Radio Spots
  There are two types of radio commercials: The fun kind that get stuck in your head all day, and the annoying ones that make you change the station immediately. If you think you can produce the former, this is a great form of lead generation.
• Open Houses
  This often discredited form of marketing is not about selling a property; it’s about selling your name.
• Value Estimate Sites
  Did you know you can get exclusive dibs on leads from some home value estimate sites? From MoveUp.com to RealEstate.com, there are plenty of places where you can snag the leads of people who are obviously about to be on the market.

What are some of your unique ways of generating leads?