Eight ways NAR’s free resource RPR® can help your real estate business

As a Realtor®, your schedule is usually pretty hectic. Meeting with both buyers and sellers, appraising houses, showing houses, selling houses… the list goes on and on.

The National Association of Realtors® (NAR) is trying to make your job a little easier for you. Free to members of NAR, Realtors Property Resource® (RPR®) offers a variety of resources to help boost business, enhance your company and even make your life a little easier. Here are a few ways you can use their site.

1. Sales Comparison Analysis: RPR® gives Realtors® in-depth property information, with the ability to create a customized sales comparison analysis. By searching by specific criteria, such as a particular school zone, you can easily assess properties, adjusting and weighting each comparable asset and then creating impressive reports.
2. Investment Analysis: Do you have clients looking for an investment property? Or perhaps your clients are looking for detailed information on how long their should hold onto their property to achieve the desired profit. With pre-configured scenarios for “rent,” “resell” and “live in,” RPR’s® property investment tool exports into an informative spreadsheet that analyzes the property with just a few clicks.
3. Home Improvement Tool: Whether you have a client looking to remodel, or wondering what their kitchen remodel from two years ago now adds to their home value, RPR’s® home improvement tool can help. Simply enter the type of improvement or remodel, when it was completed and how much was spent. RPR’s® home improvement tool calculates home improvements down to the zip code level in today’s dollars. And each of these home improvements will not only be included in the refined property estimate, they will also be included on the seller’s report you give to your sellers so they can see the ROI for each improvement.
4. Company Branding: If you’re a broker or manager, you know it’s important to showcase your company. With the broker tool sets, you can ensure your agents see your brand when they login to RPR®, but also on each report your agents create in RPR®.
5. Demographic, Psychographic and Spending Data in RPR® Commercial: RPR® Commercial isn’t just for commercial practitioners. Perhaps you have a young client looking to relocate to a new community with lots of nightlife and restaurants. RPR® Commercial can offer you the “who” of the lifestyle demography with the “where” of the local neighborhood to create a model of various lifestyle classifications. And you can include all of this information in customized RPR® Commercial reports. After logging in to RPR®, click on the “RPR® Commercial” link at the top of the screen and you’ll be on your way.
6. School Data via the Property Report: If your clients have children, you can be sure they are concerned about school districts and attendance zones. You can search for properties within a specific district or attendance zone, and also include test scores, contact information and reviews for the school associated with a property in an RPR® Property Report.
7. Realtors Valuation Model® (RVM): Both new and seasoned Realtors® need a starting point when pricing a home. RVM can provide an accurate place to begin valuing a property. Using proprietary algorithms, an RVM can only be calculated if strict criteria is met, including at least two comparable properties from MLS listing, sales and off market data. And with RPR’s® confidence score, you can be sure the value you’re giving is backed up with RPR’s® stringent standards.
8. RPR® Mobile: RPR® Mobile gives you access to RPR from anywhere, at any time. Search properties, add photos and notes, create and send reports and much more. Head to the Apple App Store or Google Play Store to download RPR® Mobile for free.