Avoid one of the biggest marketing mistakes Realtors® make

Tricia Andreassen

In the ever-evolving real estate business, it can be difficult to keep up with trends, especially in the marketing spectrum.

As a Realtor® herself, Tricia Andreassen, CEO and founder of Pro Step Marketing, offered advice for Realtors® to reach their maximum potential with their clients.

According to Andreassen, the biggest mistake she sees Realtors® make is not investing the time to become clear about what they want their business to look like and who their target market is.

“A brand-new agent starting out is told to start previewing properties and learning the price points, but in actuality, the first step is to understand how they naturally communicate with people and what type of consumer aligns with that as well. The more you understand your mindset and what you want to achieve in your business, the better all your actions that you do every day in your business will support that,” she said.

To promote yourself, Andreassen suggests taking time to study your target market. “If you take the time to know who your target market is and how their behavior is, it will come full circle back to how to promote yourself,” she said.

For example, if your target market is younger professionals, you should focus your promotions on social media channels, like Twitter and Pinterest. If you’re going after a senior market, a local newspaper or direct mail would be better marketing tactics.

She suggested asking yourself:

• What challenges does my audience face?
• What keeps them up at night?
• How can I solve their problem?
• What can I provide them of unique value that could really help them?

“If you take the time to get clear about who your target market is and how their behavior is, it will come full circle back to how to promote yourself,” she said.