Programs

PAR’s advocacy programs and services ensure the Realtor® voice is heard in state and local government., including an active grassroots system, the Issues Mobilization Program and partnerships with local associations to aid in local government advocacy.

Issues Mobilization Program

PAR’s Issues Mobilization Fund provides advocacy campaign assistance for issues that have a statewide impact on private property rights and/or homeownership.

An issue advocacy campaign is an organized effort to educate the voting public on an issue and to mobilize voters to support your position. In an issue campaign, no candidate is running. The issue or policy is competing.

Local associations can access matching funds through the Issues Mobilization Program to help support or oppose issues in their area.

Financial support is provided for initiatives such as:

  • Ballot-measure campaigns
  • Grassroots lobbying
  • Mass media advertising
  • Educational efforts
  • Legal review of municipal ordinances
  • Data collection or research

Local Affairs and Field Staff Programs

The local affairs program monitors local ordinances and works with local associations to develop and implement advocacy campaigns. Some associations maintain their own government affairs program, led by a government affairs director (GAD), to present a unified voice for the real estate industry.

PAR’s Field Staff Program provides local associations across the commonwealth with government affairs representation. The field staff attends local association meetings to provide legislative updates, promote and raise funds for RPAC, monitor local ordinances and grassroots organizing and coordinate candidate interviews for municipal elections, among other activities. They also help local associations reach their advocacy requirements outlined in the National Association of Realtors® Core Standards.

The field staff program includes 25 local associations covering nearly 1,600 municipalities and representing 6,000 Realtors®.

Political Field Representative Program Regions

Northcentral

  • Associations: Bradford-Sullivan, Central Susquehanna Valley, Lebanon County, North Central Penn, Schuylkill County & West Branch Valley
  • Staff contact: Chuck Liedike

Northeast

  • Associations: Greater Scranton, Luzerne County, Pike/Wayne, Pocono Mountains
  • Staff contact: Chris Fahy

 Northwest

  • Associations: Allegheny Valley Board, Clearfield-Jefferson, Elk-Cameron, Greater Mercer, Lawrence County, McKean County & Warren County
  • Staff contact: Kelly Stroup

South Central

  • Associations: Allegheny-Highland, Cambria-Somerset, Centre County & Huntington County
  • Staff contact: Alex Marquis

Southwest

  • Associations: Beaver County, Butler County, Greater Allegheny Kiski & the Realtors® Association of Westmoreland, Indiana and Mon Valley
  • Staff contact: Justin Capouellez

Need more information about the political field representative program?

Tools

Common Level Ratio – visit the State Tax Equalization Board (STEB) for current common level ratio information.

State Political Coordinator Program

The State Political Coordinator Program (SPC) ensures that state legislators are informed of priority issues impacting Realtors® and the clients they serve in the commonwealth. Changing political dynamics are promoting a strategic approach to advancing PAR’s priority issues. The SPC program will provide PAR an opportunity to build stronger relationships with state legislators.

Realtors® selected to serve as SPCs must be active members in good standing with their state and local associations.

More Advocacy Programs

Advocacy Virtual Training

Get the tools to engage in advocacy efforts in Harrisburg and your local communities and better support your industry.

PA Realtor® Day on the Hill

Meet with legislators and staff at the Capitol to educate them on the issues impacting housing inventory and affordability in the commonwealth.

Pennsylvania Realtor® Campaign School

Prepare to run for local elected office by attending this series of Campaign School sessions, including grassroots, fundraising, communications and more.