Using artificial intelligence in your business can help you realize a 75% savings in your time, according to real estate educator and Realtor® Marki Lemons-Ryhal. Lemons-Ryhal, a Realtor® and educational speaker, explained the benefits of using several AI products available.
“AI won’t replace you. A person using AI will replace you,” she said.
ChatGPT is the newest tool she’s incorporated into her business. She explained that GPT stands for generative pre-trained transformer. But she refers to ChatGPT as a “productive electrifying trained assistant that you can use for free.”
According to Nerdy Nav, the ChatGPT userbase grew by 9,900% just 60 days after its launch. It had 100 million active users in January 2023 and 173 million in April. The website had 1.8 billion monthly visits in April (up from 266 million in December 2022).
“Now is the time to start using AI,” she said. “AI is being infused into every tool we use. Zillow, CoreLogic, and sites like Canva are already using AI to enhance their products.”
Lemons-Ryhal is using ChatGPT to help boost her real estate website, to write marketing materials and create blog posts.
“Some real estate professionals are just using ChatGPT to write listing descriptions, but it can generate so much more,” Lemons-Ryhal said. She’s used it to translate her website into Spanish.
“Please have someone proof the content on your website once it’s translated to ensure it’s correct and run the copy through Grammarly to ensure that the material is not plagiarized,” she added. “It’s your reputation that’s at stake. You should also adhere to the licensing law in your state, and follow NAR’s Code of Ethics and fair housing laws when using ChatGPT to general copy.”
To start using ChatGPT, it will ask for prompt or written instructions for the type of copy you’re looking for. “The better the prompt, the better the response,” she said. “If you change the tone, it changes the language used.”
Lemons-Ryhal suggests jumping on the website to give it a try, then expanding the types of written material you have it generate.
Topics
Member Discussion
Recent Articles
-
Erica Rawls, Harrisburg Realtor®, Named Woman of Influence by CPBJ
- May 12, 2025
- 2 min. read
“Real estate has always been more than just a career for me – it’s a calling,” Rawls shares. “It’s about helping people navigate life-changing moments … “
-
Seller’s Property Disclosure: From the Buyer’s Side
- May 9, 2025
- 4 min. read
A lot of education about the Seller’s Disclosure Law is about a seller’s responsibilities. But what are some things that buyers (and their agents) should be taking into consideration when reviewing the Seller’s Property Disclosure Statement?
-
1 in 3 Underestimate Energy Upgrade Costs
- May 8, 2025
- 2 min. read
Despite the cost of energy-efficient upgrades, 90% of those surveyed said they didn’t regret their decision to make them.
Daily Emails
You’ll be the first to know about real estate trends and various legal happenings. Stay up-to-date by subscribing to JustListed.
