Both Buyers and Sellers Agree Staging Helps

Forty-four percent of buyers’ agents said that staging a home increased the value of it.

Only 9% of buyers’ agents said staging has no impact on buyers. According to NAR’s 2023 Profile of Home Staging, 58% of buyers’ agents said staging has an effect on most buyers. More than 80% of these agents said staging helps buyers picture themselves in the home and 40% said buyers are more willing to walk through a home they only saw online if it is staged and 34% said it will increase the home’s value to a buyer if it is styled how they like. Buyers’ agents agreed that the living room, primary bedroom and kitchen are the top three most important areas to be staged.

For sellers’ agents, 23% reported staging all homes and 10% said they only stage homes that are difficult to sell. Half of sellers’ agents said that while they do not stage, they advise their sellers to declutter and fix up their home. For those that opt to stage, 91% stage the living room, 81% reported staging both the kitchen and the primary bedroom. If agents used a staging agency, it cost on average $600, but if agents staged the home themselves, it cost around $400 on average.

Forty-four percent of sellers’ agents said that staging a home increases the offer. Additionally, 48% of sellers’ agents said staging decreases the amount of time a home is on the market. Sellers’ agents also had some suggestions for their clients, with 96% recommending a decluttering, 88% suggesting an entire home cleaning and 83% recommending sellers remove their pets during showings.